change behavior – creativity playbook

July 23, 2022September 24, 2022

Level Up with a Challenge

In the 1950s a team of primate biologists studying the Macaca Fascata monkeys that lived on Koshima, an island off Japan, would dump sweet potatoes on the beach for the monkeys to eat. The sweet potatoes were like currency. The monkeys loved them and would spend more time on the beach. giving This exchange gave … Continue reading Level Up with a Challenge

March 12, 2021March 25, 2022

Stopping a Habit vs. Starting a New One

When I was growing up, it was common to let kids play alone or go for walks by themselves. My parents liked to visit with an older couple who lived in a very rural area and after I’d run out of things to occupy myself in their house, I’d walk down the driveway to the … Continue reading Stopping a Habit vs. Starting a New One